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birdshape gathers seasoned professionals around your transformation initiatives to achieve business success through technology
we challenge and guide your teams as an independent advisor in defining the digital platform strategy, architecture and implementation roadmap;
we initiate and direct you through the process of technology and vendor selection by launching tenders to shortlisted market players;
we challenge your external partners during implementation and manage the project or program end-to-end, including all change initiatives to ultimately deliver the expected business outcome.
About birdshape
birdshape was founded in 2020 by Arend Lauwers.
After obtaining a Master Degree in Law (KUL), his +25 years professional journey is marked by a wide variety of roles and experiences, from business analysis and strategic leadership to program management, product ownership and leading digital transformations. His expertise spans several key areas:
Business Analysis and Strategy: shaping innovative digital customer experience solutions, developing omni-channel business strategies, and aligning them with enterprise architecture.
Project and Program Management: turning concepts into tangible solutions, leading multi-disciplinary teams from inception to project delivery.
Business Unit Management: with experience in daily people management of teams of up to 20 FTE, bringing out the best in his teams.
Product Ownership: a history of managing and marketing business-critical B2C and B2B channels, driving product vision and success in the marketplace.
Professional Consultancy Experience
Arend has taken on numerous long-running consulting assignments, adding depth to his extensive professional journey in different sectors for organisations like Honda, Lecot, Metagenics, Etex, Test-Aankoop, Bosspaints, Distriplus, delaware, ING, Van Lanschot Bankiers and others.
Before venturing into consulting, Arend held management positions at AXA, with a focus on digital channels.
Continuous Learning
Arend's commitment to excellence is evident in his continuous professional development. He has acquired multiple certifications and skills in project management methodologies (Agile, Prince2, ...) and business management (Covey, Vlerick, ...).
Technology Stack
Arend's knowledge is not confined to theory; he is well-versed in various (MACH) technology stacks and tools, ensuring practical solutions for his clients. His expertise includes Algolia, CommerceTools, Contentful, Optimizely, Sitecore, Shopware, Azure, Salesforce, SAP, Microsoft, Inriver, Akeneo, Stibo, Adyen, Boomi, Atlassian and many others.
If you're looking for seasoned professionals who can lead your digital transformation initiatives to success, birdshape is a name to trust.
We are ready to transform your digital landscape and drive your business to new heights. Let's embark on this journey together.
Get in Touch
Birdshape BV - Windweg 3 - 8520 Kuurne - BE 0757.650.964
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